Totally Square Records signs artists who stand against drugs, irresponsible drinking and other behavior that would only land them on the front cover of the tabloids. The music industry, and the entertainment industry as a whole, have become so caught up in negative publicity that it is almost expected that a popular singer or actor will air his or her dirty laundry in the public as much as possible. That does not mean, however, that base behavior and lifestyle is appreciated. Superstars who have enough talent and appeal can choose not to fall for cheap, dirty publicity as long as the team surrounding them will support them in their efforts to stand out for the positive. Totally Square Records will lift up its artists as their careers develop and expand, and help them stay true to their long-term goals for success.